Beet Street’s mission is to develop Fort Collins into a nationally recognized arts and culture center and destination by distinguishing ourselves as an intellectually vital community that fosters, celebrates, and inspires human creativity.
Streetmosphere, Beet Street’s signature cultural program, transforms Fort Collins into a spontaneous, outdoor performing arts festival all summer long. Streetmosphere provides high quality, free performances that boost civic pride for our local, creative talent. In 2014, Fort Collins will enjoy 12 weekends of Streetmosphere performances between June and Labor Day weekend. Downtown will again have up to 5 simultaneous performance locations on select Fridays from 4:30pm - 8:30pm, Saturdays from 12:30pm - 8:30pm, and Sundays from 12:30pm - 4:30pm.
For the past four years, Streetmosphere auditioned and hired more than 240 local acts including classical, jazz, country, bluegrass, and pop singers, musicians and bands; dancers, actors, comedians, jugglers, magicians, painters, weavers, and even a cowboy poet.
Since 2010, more than 50 local businesses and organizations have made financial contributions to support the operations of Streetmosphere, including paying the performers. Sponsorship or advertising purchases in the Streetmosphere Guide Book makes this incredible program possible.
Attendance and excitement about Streetmosphere has grown exponentially. Downtown businesses report that the vibrant activity of Streetmosphere has increased foot traffic and sales.
Performance and attendance stats:
2010 - 380 performances for 60,000 attendees
2011 - 320 performances for 120,000 attendees
2012 – 390 performances for 150,000 attendees
2013 – 260 performances for 160,000 attendees
Thank you to everyone who submitted an application! We are thrilled with the number of applications received this season!
A record 145 applications were submitted (20% increase from 2013)! See Audition Page for more information about the process and when you can expect to hear from us.
2014 Sponsorship opportunities are now available. Become a location or weekend sponsor, or be a part of the Guide Book and reach over 145,000 people. Sponsorship is a great way to gain exposure for your business and support a program that you can enjoy all summer long!