Cultural Program Sponsorships

Beet Street works to develop cultural programming that draws people to downtown Fort Collins and keeps them coming back. We will create world-class experiences in Fort Collins through impactful, organically developed programming by:

• Creating high visibility, brand-building activities for Beet Street and Fort Collins
• Partnering with effective local programmers
• Developing high-impact, financially performing event models

The Beet Street Audience

Fort Collins is the third most visited destination in Colorado. According to a survey completed for the Fort Collins Convention and Visitors Bureau, approximately 50% of visitors to downtown locations are non-residents. The Denver metropolitan area and northern Front Range cities contribute most of the visitation to Fort Collins. The average income of non-local visitors is more than $90,000 and the average age is 42 years. The most common reason for people to visit Fort Collins is to visit family and friends. The most recent Americans for the Arts analysis shows that more than 400,000 people attend arts and cultural events in Fort Collins, spending more than $5,400,000.

Beet Street Projected 2010 Program Attendance

Beet Street has exciting new programs launching in 2010. We expect more than 40,000 people to attend and participate in our events this year. In the past, Beet Street programs have drawn audiences from all regions of Colorado, plus the District of Columbia and 25 other states including AK, AZ,CA, FL, IA,IL, KS, MA, MD, MI, MN, NE, NJ, NY, OR, PA, RI,SC, TX, UT, VA, VT, WA, WI, and WY.

• Science Café – 800
• Art Café – 300
• Old Town Square Celebration – 2,000
• Homegrown Fort Collins - 3,000
• Streetmosphere – 35,000

Website Sponsorships

The Beet Street website is a great place to market and advertise. In 2009, our homepage received 26,939 views and Re:Beet pages had 33,535 views. We are launching a new website in spring 2010 that will include great new sponsorship opportunities on our popular calendar and podcast pages.

Beet Street Website and Email Traffic

The Beet Street website, BeetStreet.org, is ever-changing with fresh content, updated calendars and valuable resources for the community and arts professionals. In 2009, the Beet Street website had visitors from all 52 states and 119 different countries. After only three years, our website receives new hits every day and enjoys a loyal fan base who return for new content posted every week. Beet Street also has a popular weekly eNewsletter, re:BEET. Re:BEET has 6,891 active subscribers who regularly open the newsletter and click through to the Beet Street website.

2009 Web Traffic Statistics

• 62,277 visits
• 30,747 unique visitors
• Fort Collins metro - 44% of total visits
• Denver/Boulder metro - 26%

Website Sponsorship Rates

Trade Sponsorships

Beet Street is delighted to have trade relationships with individuals, local companies and non-profit organizations.  We value our partnerships and our partners. All trade sponsorship agreements will be calculated at 75% of cash value.  If your product or service donation is market valued at $2500, then the trade sponsorship will be at the $1875 level.

Media Sponsorships

Beet Street recognizes that some media outlets may want exclusive rights as a media sponsor for an individual Beet Street event, program or series.  We can grant exclusive rights to one media organization for a cash-only, non-trade Title Sponsor level commitment.