Our Strategy

In fall 2009, Beet Street revisited its guiding principles, vision, strategies, and financial models, and determined a clear plan for the future direction of the organization.  More than 500 leaders, stakeholders, and community residents provided input that helped shape the new strategies for achieving Beet Street’s vision and goals. Learn More – Research and Discovery 

Today, Beet Street’s purpose remains the same as when the organization was established: to add to the economic vibrancy and development of our downtown by building arts and culture as a unique economic engine, and to lead Fort Collins to become a regionally and nationally recognized arts and culture center and destination. How we get there, however, is reflected in our new strategic plan. Read the full Strategic Plan (3.7MB).

We will achieve our goals through strategies that revolve around three roles:

• Programming

• Economic Development

• Facilities